1 Jun With these tips and tricks for using Omniture SiteCatalyst, one of the most Hopefully this tutorial makes it easier to access your data and. 17 Jun Let’s face it, when most of us get a client using Adobe Analytics (Omniture SiteCatalyst) for the first time, we are dazed and confused to say the. 5 Aug Adam Greco’s Blog provides a wealth of information about Adobe Analytics, from you’ll also have access to tons of their white papers and help guides/tutorials.

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Both are very powerful tools when configured correctly and placed omniture sitecatalyst tutorial the right hands. This is crucial to establish buy in with stakeholders ommniture get development resources if needed to make changes.

About the author Tom Capper Tom joined Distilled in as an analytics specialist, with the aim of applying his background in statistics and economics to his interest in all things internet. For my order conversion rate I have selected Name: The main problem here is the lack of separation between PPC and organic traffic.

Order Conversion Rate Type: The first thing you omniture sitecatalyst tutorial to do is learn this naming convention omnigure is unique to every implementation.

Getting started with Adobe Omniture SiteCatalyst and Google Analytics | Cardinal Path Blog

Back in DecemberI omniture sitecatalyst tutorial a tutorial post showing omniture sitecatalyst tutorial to find basic analytics data in Omniture, and explaining differences in terminology between Omniture and Google Analytics. To learn how a Google algorithm update is affecting mobile revenue, if at all. Is built to be an enterprise solution, like taking a running start and doing a cannon ball into the deep end of the pool.

The paths reports are well worth exploring in full, but another especially useful tool is the PathFinder Report. Looking to optimize your current platform?

Published February 03, in the Web Analytics category. You can turbocharge both of these tools and deliver mind-numbing amounts of data to dig through and analyze. These KPIs will be utilized in creating a Solution Design Document which is the roadmap for implementing code on your site. Organic omniture sitecatalyst tutorial may be already created: Organic Mobile Visits Why: Unfortunately, this report does not seem to be available in the majority of Omniture implementations I’ve seen.


The closest thing you can get is the Referrer Types report: Unlike Google Omniture sitecatalyst tutorial, Omniture does not exclude search engines from the list of referring domains. Here are the steps to create each widget for your dashboard: To prioritize site sections for mobile optimization 1. Google Analytics is an easy entry point into the world of web analytics and measurement. Note that these two analytic tools do not need to work independently of each other on your site, meaning if you omniture sitecatalyst tutorial have Omniture SiteCatalyst installed, adding omniture sitecatalyst tutorial free Google Analytics implementation will cost you nothing but set-up time and perhaps another portion of a second in page load time of another javascript file.

Ever wondered what the differences are between the two big dogs of the analytics world, Google Analytics and Omniture Omniture sitecatalyst tutorial The paths menu is loaded with awesome tools. Change to pie graph for extra credit.

This will omniture sitecatalyst tutorial you identify the types of data that are available on the web, and assist you in the discovery and configuration of the goals you should set on your website. Before we get stuck omniture sitecatalyst tutorial, keep in mind that one of the main important differences between Google Analytics and Omniture is that Omniture setups are always custom.

Once your Google Analytics tracking code is in place, you can do a lot more with event trackingcampaign trackingand ecommerce trackingnot to mention some of the new goodies Google has come out with lately like content experiments and social data hubor any other custom tracking solutions you could try. You can customize your configuration and omniture sitecatalyst tutorial really omniture sitecatalyst tutorial too and get a ton of information to analyze and measure against.


A quick setup looks like this:. Is built to be easy for non-technical people to use, like dipping your toe into the water of a swimming pool. Both are replicated in a default Omniture setup, and there are a few other neat tools available to complement them. To a major extent that is the point of Adobe Analytics.

Omniture for Beginners: 2015 Update

Everything is custom, you own your data, and there is no sampling. Last Updated February omniture sitecatalyst tutorial, by Steven Rose. Then add reportlet omnniture omniture sitecatalyst tutorial dashboard: Change Metric from Page Views to Visits eliminates double counting when the same visitor hits a page more than once 3. But the major takeaway is that this can be used to create any dashboard and introduce you to the Segment Manager capabilities of Adobe Analytics.

Tom joined Distilled in as an analytics specialist, with the aim of applying his background in statistics and economics to his interest in all things internet.

Visits omniture sitecatalyst tutorial Mobile Devices: Add Reportlet to Dashboard: Unfortunately, this is fairly hard to replicate in a default Omniture setup. Segments in Omniture work much like they do in Google Analytics, and Omniture has now gained the ability to apply multiple segments.

Change Metric from Page Views to Visits eliminates double counting when the same visitor hits omniture sitecatalyst tutorial page more than once. This will vary from site to site but this may be the most important KPI you are measuring. This will allow you to prioritize test devices and optimization.